Mid this year, INHOP launched its first consumer products, a matured hop extract gummy and tablet. Yumi said there was a possibility it may retail on INHOP's e-commerce site. The sum raised would be used to fund manufacturing, with the products expected to reach customers by February 2021.Īfter the crowdfunding campaign, Trinus will retail the vinegar drinks on its e-commerce site (Trinus Store) and Yahoo! Shopping. At the end of November 2020, the firm had collected JPY83,000 (US$800). It is hoping to reach JPY200,000 (US$2,000) in pre-orders by January 2021. “ The purpose of the crowdfunding is to test our marketing and verify the target audience,” said Yumi Kaneko, public relations manager, at Trinus Corporation. Trinus is currently taking pre-orders for Hoplus on its crowdfunding site. There is about 1.1g of matured hop extracts per 100mL of the drink. Under the Hoplus vinegar drink line (200mL), there are currently four variations, in yuzu, orange, peach and grape flavours. Trinus had previously worked with Morinaga & Co on four new products, including a cheese snack and lozenges. Hoplus will be manufactured by Saga Vinegar Co., Ltd, with matured hop extract sourced from INHOP. Trinus works with Japanese manufacturers and brands to develop innovative products and launching it on its crowdfunding site to test interest.
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